Brand Inside Out

Brand Inside Out Philosophy by Vibe Communications

Pictures, drawings or any type of image will create an emotional reaction of some sort – excitement, hope, anger, disappointment, happiness, indifference, etc.- all triggered by past experiences. It’s important to remember that your company logo is no different. As a stand alone, a logo is simply a graphical image, flat with no personality.  You [...]

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An Open Mind is a Happy Mind


One of my favorite quotes from the Dalai Lama is “The mind is like a parachute, it works best when open.” Through my life journey I have discovered that my most productive, happy and fulfilling days are the days that I hit the ground running with a positive attitude and a free and open mind. [...]

Power to the People


When we look back on the significant moments in our lives, where we achieved great success, made a turning point, or experienced awesome joy, we can almost always connect the moment to a person.  People create links, add value, educate, inspire and move other people toward success. So, it’s important to recognize and respect the [...]

Overcoming Perceived Obstacles


Creative thinkers and entrepreneurial minds will often have many random thoughts rush in and out of their minds. Then, every so often, a thought or idea will come along and linger, knocking at their sense of imagination and driving curiosity of the potential to create positive change. Frequently, instead of taking steps toward the goal, [...]

Is oxygen intake affecting your bottom line?


I recently took a trip to Hawaii. One of the highlights of my trip was the morning runs. The conditions were prime – temperatures in the 70′s, low humidity, slight ocean breeze and flat terrain. Of course, the scenery – absolutely breathtaking. I would start my run about 6:45 AM and run down the beach [...]

AWESOME Connectivity is Key to Operations and Marketing – People and Purpose

Orange Connection

At the hub of any company or non-profit organization are the people.  It doesn’t matter if there are two employees or 1500.  The people make it happen. The people turn the wheel, interact with the clientele and drive growth and ingenuity.  The fastest way to a mucky, slow running, low performing system is through a [...]

People Do Business With People


People do business with people. Yep, seems obvious doesn’t it?  So, if we all really believed that people do business with people we would change the way we market our businesses and ourselves.  First, understand, that the majority of the time people are not going to choose to engage with your business, whether it’s service [...]

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C’mon Baby, Light My Fire…

Let me start by saying that I will likely offend a few readers with my next statement: I am not a fan of The Doors. I am a rocker (with a soft spot for blues), but The Doors just never really clicked with me. However, I do often reference one of the band’s most popular [...]


Business — An Obstacle Course.

I recently had the opportunity to compete in a 4-mile outdoor obstacle course.  It was an exhilarating experience.  Going into the race I was bit hesitant, nervous about my ability to endure the number of obstacles while running a significant distance. I knew I hadn’t properly trained to prepare myself for such a feat.  Through [...]

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