AWESOME Connectivity is Key to Operations and Marketing – People and Purpose

Orange Connection

At the hub of any company or non-profit organization are the people.  It doesn’t matter if there are two employees or 1500.  The people make it happen. The people turn the wheel, interact with the clientele and drive growth and ingenuity.  The fastest way to a mucky, slow running, low performing system is through a [...]

People Do Business With People


People do business with people. Yep, seems obvious doesn’t it?  So, if we all really believed that people do business with people we would change the way we market our businesses and ourselves.  First, understand, that the majority of the time people are not going to choose to engage with your business, whether it’s service [...]

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C’mon Baby, Light My Fire…

Let me start by saying that I will likely offend a few readers with my next statement: I am not a fan of The Doors. I am a rocker (with a soft spot for blues), but The Doors just never really clicked with me. However, I do often reference one of the band’s most popular [...]