Business — An Obstacle Course.

I recently had the opportunity to compete in a 4-mile outdoor obstacle course.  It was an exhilarating experience.  Going into the race I was bit hesitant, nervous about my ability to endure the number of obstacles while running a significant distance. I knew I hadn’t properly trained to prepare myself for such a feat.  Through the course, I scaled wooden barricades, crawled underneath heavy cargo nets, ran through waist-deep muddy water, climbed out of ravines to extreme, slippery mud inclines, and shimmied across monkey bars in between running 4 miles to the finish line.  It was physically exhausting.  At times I thought I would have to quit, but my competitive spirit not only kept me going, it challenged me to battle, to be a contender.  In the end, I was a bit bruised, totally fatigued, covered in mud from head to toe… and grinning from ear to ear.  Interestingly, this also sums up my last 10 years in business.

Like any startup, Vibe experienced our share of obstacles and challenges along the way. Some totally kicking our butt and some leaving us shouting “more!”  With excitement, Vibe is positioned to tackle our next course with passion, heart, intelligence and a drive to make a difference for our clients, resources, community partners, and friends and family. We took some time to dig deep and define who we are as an organization in order to build a foundation based on our unique value proposition.  As we grew nearer to the core, we were happy to find the defining word we built our brand – ENERGY – is still alive and well today.  We also discovered our true passion – PEOPLE.

We believe that people are the core foundation of every organization.  People are your most valuable asset, loudest voice, and biggest fan base of every company, non-profit, or team. People perform at their highest level when they are engaged and inspired within a positive culture.  Nurture your assets, empower them to use their voice, and grow your fan base.  If you haven’t noticed yet, your people are the helping hand that pulls you out of the mud pit.  We’re here to help you grasp that hand and lift your arms to the sky.

Vibe can help organizations at many levels of the communication process.  We coach and speak to individuals or teams about finding their passion, defining personal brands and creating and growing community connections.  We empower marketing teams with valuable resources and a tool box to develop strategic, compelling marketing and communication plans. We consult with upper-level management and administration on the value of using the inside voice of their organizations – BIG and LOUD.  We help define and ignite positive culture.  We continue to be brand advocates, message gurus, and lovers of design with impact and integrity.

As I embark on my 11th year of business, I have to pinch myself that we’re so fortunate to still be in the race. Although, based on past experience we’ve revised the course somewhat.  We will be tackling obstacles from a different angle, digging deeper into the true meaning of the journey, saving our energy for the challenges where we really excel while strategically attacking the barriers that test us most.

I stand looking back at the course I just conquered – muddy, sore and catching my breath, but totally exhilarated.  I ask myself…

Did I win the race? No.
Did I come out unscathed?  Absolutely not!
Did it hurt at times? You know it!
Did I get dirty?  Totally!
Was I a contender?  You bet!
Would I do it again?  Hell yes! Where do I sign?

Lori Worth
President,
Vibe Communications

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